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Corporate Social Responsibility is not just the right thing to do - it enhances one of our business's most valuable assets - our reputation.
Our approach to corporate social responsibility is embedded through all levels of our organisation - from our Chief Executive Officer through to the day to day operations.
Our performance is detailed against 12 key impact areas, which have identified as our most significant social and environmental impacts. Each impact area is led by a member of our Executive Team, who is charged with driving performance and ensuring that corporate social responsibility and strategic objectives are aligned - at operational level and in our future plans.
Adopting a 'leadership approach' ensures responsibility for management sits within the appropriate business areas and Corporate Responsibility is part of our daily business operations.
Corporate Responsibility is about developing the strength of our business, while respecting the needs of our stakeholders. It involves managing the potentially negative impacts of our business on society, while leveraging our activities to create benefits for communities, customers, employees and the environment. We remain committed to being a socially responsible company with best practice in corporate governance, business topics and respect for the environment. This commitment creates a sense of belonging and trust amongst stakeholders.
During 2009, we have continued with this approach taking into account stakeholder feedback to ensure we reflect the values, activities and achievements of our evolving business and the expectations of our stakeholders.
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